SEO and content marketing are often still managed separately. SEO is THE most cost-effective digital marketing technique, but also the most challenging to get right. SEO is dependent on understanding the most important SEO ranking factors which give you the best position and then working hard to perform better than competitors. The search engine robots will crawl the home page of popular sites daily.
SEO is supporting your content marketing efforts :-
- Keyword research
- Integrating long-term and campaign planning
- Focus on quality rather than quantity
- Consider content distribution opportunities
- Reviewing content effectiveness